Another reason for publishers to stop getting tunnel vision about the Kindle.
ReadWriteWeb reports on data from AdMob showing that Apple has a 48% market share of the mobile web in the US market. Interestingly, the iPod Touch has contributed as much to this growth as the iPhone. As RWW rightly points out, this demonstrates that Apple’s interface (largely the same for the iPhone as the Touch) makes for a happy web browsing experience for mobile users.
Given this data, it’s obviously not a coincidence that the most common search query that leads visitors to this blog is actually “ebooks ipod Touch”.
Publishers considering market channels for ebooks should note these stats and look for ways to connect their content with mobile users. At 48% of the market (or for that matter, more than one half of the population of the world) there are a hell of a lot more potential book buyers with a phone than there are owners of an ebook reader.
Get emails in your inbox
2 comments
Comments feed for this article
9 January, 2009 at 3:17 am
George Walkley · The Mobile Landscape
[...] Via Kate Eltham’s blog, I came across this interesting set of market share figures for the mobile web. It’s interesting that the original piece, its comment thread at the time of posting this, and Kate’s comments focus very much on the Apple aspect of the story. It’s understandable: looking at the in-depth figures the growth in traffic from iPhone and iPod Touch is remarkable. However, for me one of the biggest takeaways from this is the striking difference between Symbian’s share in the US market (2%) and their global share (41%). [...]
11 January, 2009 at 2:00 am
Stanza now up to a million downloads | TeleRead: Bring the E-Books Home
[...] Apple has half the Mobile Web, from Electric Alphabet, which notes the e-book [...]