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This will be another free feature of the site. It certainly isn’t about exploitation. It won’t be compulsory. It is part of the authonomy toolkit. Like forums, messaging, RSS feeds, watchlists etc., we won’t be forcing anyone to use these features, but if you want to, then they’ll be there. For you.
My initial thought is that if HarperCollins really are introducing the POD option simply as another feature of the site which adds value for its members, why bother to go to the expense and effort of building your own solution? Why not simply partner with an existing service, such as lulu.com, which is bound to be more efficient and less costly?
Authonomy participant, Alexander McNabb, fought his way to a top 5 ranking on the site, spurred on by the promise that each month HarperCollins would read the Top 5 ranked manuscripts. What he got was not what he expected.
But the HC review of my book (next to the gold star on the book page) was slapdash and odd. And many other writers who’d got to the top of the ‘greasy pole’, as some called it, got the same feeling. Now, over 25 chart-topping reviews, five months, into the exercise, HC has not asked for ONE full read from a writer whose book reached the top, let alone taken anything further to any degree.
Yesterday, HC sent me a note offering me the chance to put my books up as POD (Print on Demand or Publish on Demand) books on authonomy. Soon, according to the email, all books on authonomy will be available as POD books but for now only ‘a few early adopters’ have been offered the opportunity – and a ‘gift’ of the first 10 books free.
For those who’ve not discovered it yet, Authonomy is HarperCollins UK’s social networking experiment for authors. Authors can upload all or part of their manuscripts to an online community. The best ranked submissions, based on the community’s votes, are read by HarperCollins editors. Members also have chance to converse and swap critical feedback.
I’m not a member of Authonomy and am certainly not in a position to judge whether Alexander’s account is accurate. But regardless of whether HC editors are reading full manuscripts or not, the move toward POD sales of members’ books is disquieting.
My best friend‘s favourite adage is “It’s all about managing expectations.” HarperCollins have clearly encouraged certain expectations among aspiring authors flocking to the site. Authonomy’s tag line is “Beat the Slush” which holds out to authors the promise of catching the attention of publishers who are seeking fresh new talent. In the original media release that accompanied the announcement of Authonomy, HarperCollins stated:
For aspiring authors the site is both a new route to publication with a leading publishing house and a genuine base from which to build a long-term following online.
Authonomy also reinforced this expectation on the site itself, both in the FAQs and in its own “HarperCollins response” thread on the forum:
We thought this would be obvious, but perhaps we need to spell this one out: Our editors _do_ browse the site looking for manuscripts that meet their requirements and if we like something we follow up directly. (To pre-empt the sceptical who seem to doubt everything we say – yes, we’re in dialogue with a number of authors from authonomy).
HarperCollins have at no point promised any author any outcome at all, other than to read the most popular content posted to the site. But all of these messages create a very strong expectation: that Authonomy was set up as a pathway to publication for aspiring authors.
If it’s true HarperCollins will now be offering members the opportunity to sell their work to the community via print on demand (presumably for a fee, or by ceding some rights and sales revenue), members would be justified in feeling their expectations have been betrayed. Many Authonomy members have posted their own reactions on the site’s forums. Here are a few:
“Authonomy has moved from potentially innovative to concretely exploitative.” Richard P-S
“Slow-moving slush pile is one thing… but captive market and preying on our desires to be published is another thing. It’s just cruel. Lulu already exists… and at least you know what you’re doing when you sign in there.” macdibble
“If I wanted to POD, I’d have gone (as I think Diane said) to Lulu by now. I don’t. I thought that, no, was led to believe that authonomy was a genuine effort to create a peer-reviewed, community based filter for publishable writing. And by publishable, I don’t mean POD.” alexander
I will emphasise not all responses from Authonomy users on the forums are negative ones. For balance, I recommend you read through the threads yourself to assess what the reaction has been, but to me it appears the majority of users (at least those bothering to voice their thoughts on the forum) are feeling misled.
At the heart of this anger and disquiet in the Authonomy membership is HarperCollins’ failure to understand online communities. Authonomy has all the trendy social networking bells and whistles. It’s got well-trafficked discussion boards and user-generated content. But social networking platforms at their most vibrant cede control to the community, they don’t (in fact can’t) hoard it for the platform developer. (Which is why Facebook is having trouble monetising itself) Authonomy users came to the site because of an expectation they were sold by HarperCollins. Having built up a successful community, those users don’t now wish to be told by HarperCollins to do or be something else especially when it’s transparently about making money for HarperCollins. Or, as put by an Authonomy member:
‘Hidden agenda’? How about a rollout plan that hasn’t been shared – an intent to create a site in phases without sharing with, or consulting, the people that populate that site? How about misrepresenting the site to those people as you do your rollout? What does that make you? alexander
I wonder what HarperCollins’ answer will be?
More from HarperCollins, this time some sweet data on the results of their recent experiements with “free”.
Publishers Weekly reported that at recent panels at BEA and the IDPF Digital Book conference HarperCollins shared the results of digital giveaway campaigns they did with books by Neil Gaiman, Erin Hunter and Robin Hobb.
Here’s the skinny:
Promotion for: Neil Gaiman’s American Gods
- Content given away: Full access to the book, through the company’s Browse Inside feature
- Number of page views generated: 3,827,306
- Average page views per visit: 46
- Number of clicks on a buy link: 1,177
- Result: Promotion bumped weekly sales of the title at bricks-and-mortar locations by 250%.
Promotion for: Neil Gaiman’s Fragile Things
- Content given away: DRM-free audio download of Gaiman’s short story “A Study in Emerald” to promote the collection Fragile Things
- Result: Promotion didn’t drive registration and, according to Harper, “readers bypassed our up-sell efforts” because content was “too easy to take and run.”
Promotion for: Erin Hunter’s Warriors, Volume 3
- Content given away: Browse Inside preview of 20% of the book
- Result: Preorders of the book increased 30%.
Promotion for: Robin Hobb’s Shaman’s Crossing
- Content given away: Full e-book (downloadable with DRM and registration)
- Result: Same-title and backlist sales of Hobb’s e-books increased.
The results are interesting and certainly seem to indicate the value of offering free open-access trials of content to entice people to buy the book. I hope more publishers will be willing to share data for the benefit of the industry.
The other day I was discussing with an agent whether authors should hold back digital rights from publishers until the publishers could demonstrate they had the know-how to fully exploit those rights. Well, HarperCollins US have just taken a big step toward bolstering my confidence.
Forbes.com has reported that HarperCollins, together with 4th Story Media, are producing The Amanda Project, a cross-platform interactive story series targeted at 12-14 year old girls. Readers will not only consume but participate in creating and sharing the narrative via social media and games.
Amanda Valentino is the elusive, charismatic, and alluring new girl at Evansville Township High School who arrives mid-year, leaves abruptly, and indelibly changes the lives of everyone around her in the process. Her story will be told across a variety of media in addition to the books — a social website where readers can interact with and become characters in the mystery, a related series of blogs chronicling the story as it unfolds, clues and seed posts on satellite sites, downloadable music and official and user-generated merchandise. Amanda’s fate will begin to unfold across the web during the fall of 2008, through the launch of the T.A.P. website in early 2009, and continue into the publication of the first book in Fall 2009.
This is complex and ambitious and I’m really excited about it. I also think it’s aimed at the right demographic – socially aware, digital native teen girls with hyper-connectivity. Needless to say it’s been a long time since I was a 12-14 year old girl, but I look forward to participating when The Amanda Project is released.