The nutshell version: Traackr is a service that enables you to keep track your content on the web and measure its popularity and influence. The platform gathers together your content living in other social media accounts including MySpace, Flickr, Last.fm, YouTube and more. It then provides graphs and stats about your content such as number of view, comments and ratings. It also has a Campaign tool which enables you to bundle up your content in different configurations.
I absolutely love this. My early professional experience was actually in marketing and I have a bit of an obsession with being able to track and measure campaign success. Since authors are distributing more and more content on the web, often not in a planned way, it would be an invaluable tool to be able to assess how it’s being received and used.
Imagine an author who has a new book out – the Campaign tool would be an invaluable way to package together content about the book and assess how web users are responding to it. Several authors I know, such as Ian Irvine and Marianne de Pierres are experimenting with their own book trailers, distributing them via YouTube. Traackr could give them a more complete picture about how the book trailer has been distributed and consumed, instead of only knowing how many views it has received on YouTube.
Traackr is still in beta version and has a few kinks to be ironed out. I haven’t finished playing with it yet, but I look forward to its evolution and more services just like it.