The third thought is about rights, yep, that old nugget again. If I sound like I’m harping on this topic it’s because I’m coming at these issues mostly from an author’s perspective and the rights are the basic unit of tradable property from which authors’ incomes derive.
The current rights debates do not stop publishers digitising their processes they merely stop them being able to realise all the possible opportunities. However, at a time when the digital market is not established, for many, this may be a huge leap into the dark.
Link to Martyn’s original post.
The point about realising the opportunities is the key for authors here. Has it occurred to publishers that the ability to digitise in order to realise commercial opportunities is one of the services they have to offer authors who retain digital rights? If publishers move toward fully digitising their pre-press processes, as Daniels suggests, and can create format neutral content, then they could sell these formats back to authors as a service. When put next to their ability to provide marketing and branding oomph to the ‘author as brand’, it reinforces the idea that publishers, as intermediaries between author and reader, could be reconfigured to be author-oriented services companies rather than content producers.