There are pretty tried and true methods of getting a publisher to look at your book manuscript. There are only so many pathways. You write a manuscript and either take your chances in the slush, find yourself an agent, or more rarely, leverage a contact or referral that gets your manuscript in front of someone who can do something with it. Regardless of which pathway you find yourself on, the method of presentation doesn’t change much. A pitch or synopsis and some sample chapters for a novel. A proposal or outline for non-fiction.
What about digital? If you’re a savvy author with a great pitch for a digital publishing project, how do you talk to a publisher about it? Who’s even listening? Can innovative digital projects only be conceived and driven by publishers or specialist companies like 4th Story Media which is doing The Amanda Project, or are publishers interested in hearing ideas from authors themselves?
Quite a few authors I talk to these days are already thinking ahead to digital channels as they develop their manuscripts. For some, this is marketing oriented and they make plans for promoting the book in various online platforms. But for others, their story is digital native and the online channels are integral to the telling of the narrative.
We need new protocols that assist authors to start the conversation with foreward-thinking publishers who are interested in input from all kinds of places.