Another reason for publishers to stop getting tunnel vision about the Kindle.

ReadWriteWeb reports on data from AdMob showing that Apple has a 48% market share of the mobile web in the US market. Interestingly, the iPod Touch has contributed as much to this growth as the iPhone. As RWW rightly points out, this demonstrates that Apple’s interface (largely the same for the iPhone as the Touch) makes for a happy web browsing experience for mobile users.

Given this data, it’s obviously not a coincidence that the most common search query that leads visitors to this blog is actually “ebooks ipod Touch”.

Publishers considering market channels for ebooks should note these stats and look for ways to connect their content with mobile users. At 48% of the market (or for that matter, more than one half of the population of the world) there are a hell of a lot more potential book buyers with a phone than there are owners of an ebook reader.

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