Graham Nunn at Another Lost Shark has been doing a fascinating series of interviews with various Australian small press poetry publishers. There’s an interesting array of opinions here, some consensus but also a lot of divergence on issues such as the value of electronic publishing and the commercial opportunities for small presses.
Small presses have arisen in response to the decline in interest by the corporate publishers, to meet the need for poets’ voices to be heard and read. I doubt if any of them actually make money out publishing, but that’s not the point of it, though it would be nice. Lyn Reeves, Pardalote Press
I was interested that more poetry publishers, such as John Knight at Post Pressed, are not turning to print on demand to help with the economics of small print runs. I’ve also been wondering for a while if Australian poetry as a genre is ripe for a cooperative marketing/distribution arrangement between small publishers. This worked particularly well in the independent music scene in the last 10 years. Ralph Wessman in his interview suggests that the Small Press Underground Collective (SPUNC)is not focused on assisting with distribution, yet distribution is the key problem to solve of all creative industries. I could imagine a successful collective that pools its resources to promote and sell (for best results, online and probably POD) poetry in all forms – chap books, full collections, CDs, digital downloads and merchandise. And yes, marketing is an issue. You’d have to work hard to drive an audience to such a site, but I imagine that would be a lot easier to do working collectively as part of a co-op than for a small press and/or their poets to do on their own.